Linda den Otter
founder
My name is Linda
in Portuguese, it means beautiful.
To me, beauty is not decoration,
but resonance
the quiet moment when everything aligns and feels true.
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I’m an Aesthetic Brand & Space Imagineer,
drawn to the language of the senses and the spaces between.
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Since childhood,
I’ve felt the pulse beneath what’s visible —
the harmony or dissonance in a room,
the story carried by light, sound, or texture.
That sensitivity became my compass.
It led me through sensory art therapy, art history, experience design, and conceptual art —
always exploring how emotion, identity, and space intertwine.
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Now I work in the quiet space
between brand and body,
between what something says
and what it truly feels like.
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I translate essence into experiences that are
emotionally honest,
aesthetically aligned,
sensorially alive.
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Because when things fall into place —
when form and feeling meet —
people don’t just see it.
They feel at home in it.
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Conceptual Artist | Creative Director | Brand Experience Strategist | Researcher
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Founder of BYOU Personal Jewellery and FAITH! – purpose-driven brands rooted in sensory storytelling, sustainable design, and emotional resonance.​​
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BYOU Collections: import/export of fashion brands, brand development, and creative entrepreneurship across Europe, the US, and the UK.
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Creative director & project manager at The Living Museum Leeuwarden – curating outsider art and immersive exhibitions focused on inclusion and lived experience. Promoting outsiders art through exhibitions, community engagement, PR and social media.
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Event and communications coordinator for cultural organizations such as Beauforthuis, Austerliz, and Museumhuizen, stichting Hendrick de Keijzer. Deeply engaged in event design & cultural programming, including concerts, rituals, installations, and experiential storytelling.
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Sensory art therapist Mental health institutes, Addiction centers, Trauma-centers. ​
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My journey
My Background
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Over the years, I’ve followed a rich and layered path of studies, courses and personal development — combining academic knowledge with experiential learning.
Some of these are certified programs, others were short-term intensives or are currently ongoing.
Together, they form a multidisciplinary foundation that shapes the way I approach identity, experience and space.
Therapeutic & Psychological Training
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Sensory Art Therapy
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Cognitive Behavioral Therapy (ACT)
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NLP (NLP)
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Mindfulness Based Cognitive Therapy (MBCT)
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Mindfulness Based Compassioned Living (MBCL)
Artistic & Theoretical Studies
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Conceptual Art Academy
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Art & Culture
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Specialized studies at MoMA New York (Fashion History) and the Rijksmuseum Amsterdam (Jewellery & Context) – combining visual culture with tactile research.
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Hospitality Entrepreneurship
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Interior design: color & styling
Brand & Multi-sensory Experience
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Corporate Identity & Reputation management
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Branding & Brand-management
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Experience Design
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Neuroarchitecture (ongoing)
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Media psychology & Sociology (ongoing)