
Linda den Otter
founder
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From a young age, I was drawn to the unseen language of the senses — the soft feel of fabric beneath my nose, the unpredictable rhythm of jazz while my father snapped his fingers, the sound of dried flowers rustling in my mother’s hands.
These weren’t just fleeting moments — they were portals. Ways to enter experience, to feel deeply, to be fully present.
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I grew up in a house where things weren’t always safe. Somehow, I knew — I could sense the dissonance, the misalignment, the unsaid.
That intuitive sensitivity became my compass. It led me on a journey through art history, design, international entrepreneurship in fashion accessories, and sensory-based art therapy.
For over 20 years, I’ve explored the deep relationship between identity, multi-sensory stimuli, emotion, space, and perception.
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I stepped away from working in traditional care institutions because they often reduced healing to checklists, "evidence based treatment" based on "diagnoses". But I believe in something more elemental: the language of the senses, the wisdom of the body, the stories told by color, light, sound, and material. So I followed my heart — and it led me here. To the space between branding and experience design, what a brand says and what it actually feels like. It was scary to do honestly, but i am so curious, and open to learn that it seems to be my path of life. I think i am here to stay and remain open for whereever it leads me, as soon as I dare to listen to my body and my heart.
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I work at the intersection of neuroarchitecture, sensory art therapy, brand experience design, art history (semiotics), and embodied experience.
This unique blend allows me to scan the essence of a brand and translate it into congruent, sensory-rich experiences — across both space and story.
Because so often, a brand’s promise is clear on a website, in a logo, or a mission statement… but that promise gets lost in the physical experience — the space where people actually connect with the brand.
That gap — between intention and felt experience — is where I love to step in.
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As solopreneurs, creators, and facilitators, we hold a responsibility: to offer spaces that help people come home, to offer energy that aligns, to choose essence over appearence.
I advocate for spaces that are emotionally honest, spiritually attuned, and sensorially safe — because this is what allows healing, integration, and meaningful connection.
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And in a world like this, that’s not a luxury. That’s a necessity.
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Conceptual Artist | Creative Director | Brand Experience Strategist | Researcher
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Founder of BYOU Personal Jewellery and FAITH! – purpose-driven brands rooted in sensory storytelling, sustainable design, and emotional resonance.​​
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BYOU Collections: import/export of fashion brands, brand development, and creative entrepreneurship across Europe, the US, and the UK.
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Creative director & project manager at The Living Museum Leeuwarden – curating outsider art and immersive exhibitions focused on inclusion and lived experience. Promoting outsiders art through exhibitions, community engagement, PR and social media.
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Event and communications coordinator for cultural organizations such as Beauforthuis, Austerliz, and Museumhuizen, stichting Hendrick de Keijzer. Deeply engaged in event design & cultural programming, including concerts, rituals, installations, and experiential storytelling.
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Sensory art therapist (trauma & addiction)​​
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My journey
My Background
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Over the years, I’ve followed a rich and layered path of studies, courses and personal development — combining academic knowledge with experiential learning.
Some of these are certified programs, others were short-term intensives or are currently ongoing.
Together, they form a multidisciplinary foundation that shapes the way I approach identity, experience and space.
Therapeutic & Psychological Training
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Sensory Art Therapy
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Cognitive Behavioral Therapy (ACT)
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NLP (NLP)
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Mindfulness Based Cognitive Therapy (MBCT)
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Mindfulness Based Compassioned Living (MBCL)
Artistic & Theoretical Studies
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Conceptual Art Academy
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Art & Culture
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Specialized studies at MoMA New York (Fashion History) and the Rijksmuseum Amsterdam (Jewellery & Context) – combining visual culture with tactile research.
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Hospitality Entrepreneurship
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Interior design: color & styling
Brand & Multi-sensory Experience
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Corporate Identity & Reputation management
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Branding & Brand-management
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Experience Design
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Neuroarchitecture (ongoing)
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Media psychology & Sociology (ongoing)
