Build a visual identity that starts with You
- Linda Den Otter
- May 11
- 2 min read

Lots of Brands look polished — but feel empty
A lot of people think branding starts with design — a logo, a color palette, maybe a nice font.
But in my work, I often meet clients who’ve followed all the standard steps, and still feel disconnected from their brand.
They’ve built something that looks good. But it doesn’t feel real.
Not to them. Not to their community.
And that’s usually because they started from the outside in.
Branding Starts With the Human Behind It
I believe every strong visual identity starts with one thing: you.
Not with a style guide, not with strategy — but with your human nature.
Your energy. Your values. Your story.
That’s why in every Brandscan session, we slow down.
We look at the real stuff:
Who are you when you’re not performing?
What drives you?
What message is already inside you, waiting to be heard?
I use simple mindfulness techniques to help us focus and arrive in the moment — not as a trend, but as a tool to reconnect.
Sometimes, clients come in with a clear message. Other times, there is no message — and that’s okay too.
Because no message is also a message. It tells us where to begin.
The Brandscan: start where It really matters
Branding doesn’t start with design. It starts with insight.
That’s why I created the Brandscan — a session where we uncover what’s already there. Not by adding layers, but by peeling them away. Not to shape a perfect brand, but to reveal an honest one.
Want a brand that actually feels like yours?Let’s start at the beginning — with you.
Ready to Begin?
If you’re ready to connect with your brand in a real and meaningful way, the Brandscan is the place to start.
Contact me today to schedule your session, and let’s uncover the truth behind your visual identity.